About Me
Hi there, I’m Jess!
I’m Jessica Hoffman, the creator of Choosing Chia, a leading destination for healthy, plant-forward recipes. As a food blogger, photographer, and recipe developer, I’ve spent years creating nourishing meals that actually taste amazing—because healthy eating should never feel like a sacrifice.
I’m here to help you discover how to eat delicious, wholesome meals without the stress. Whether you’re looking for quick and simple recipes, meal prep inspiration, or a healthier take on your favorite comfort foods, you’ll find it all on Choosing Chia!
My mission is to provide simple easy to make recipes that are healthy and actually taste good.
Choosing Chia was born after a transformative trip to India, where I immersed myself in the study of yoga and Ayurveda—a holistic wellness practice that emphasizes balance through diet, movement, and mindfulness. I earned my Yoga Teacher Training Certification (RYT 200 Certificate) with the Yoga Alliance at Ajarya Yoga Academy, deepening my expertise in yoga and wellness.
This experience not only shaped my approach to mindful living but also ignited my passion for creating nourishing, plant-forward recipes that support a healthy lifestyle.
I serve people who are looking to eat healthier, incorporate more natural and plant-based foods in their diet, but who also want to take the stress out of healthy eating.
With over 1 million followers across my social platforms, I’ve built a thriving online space where people can find trusted, easy-to-follow recipes that make healthy eating effortless and enjoyable.
What you’ll find on Choosing Chia
Choosing Chia is your go-to resource for:
- Easy, healthy recipes using wholesome, plant-based ingredients
- Balanced eating—nourishing meals with room for treats
- Time-saving meal ideas for busy schedules
- Expert cooking tips to help you feel confident in the kitchen
I believe in real food, real flavor, and real results—because eating well should be simple, enjoyable, and accessible for everyone.
A little bit more about me
Most days you can find me… In the kitchen or working on my couch…in my pyjamas.
I love serving the world by… Sharing recipes! Wellness tips! Photography tips! Blogging tips! Pictures of my dog!
My favourite quote is… “You can have your excuses or you can have your success. You can’t have both.”
When I’m not busy blogging, you can catch me… Working on my yoga practice, Spending time up north with family, going out for brunch, petting my dog, and eating all the croissants.
In the press
Choosing Chia has been featured in publications like the New York Post, People magazine, Buzzfeed, Country Living, Mind Body Green, Good Housekeeping, Well+Good and many more trusted sites and magazines.
Interviews, features and guest posts
Over the years, I’ve had the opportunity to share my expertise in healthy cooking, recipe development, and blogging on various podcasts and publications. Here are some of my featured contributions where I dive deeper into my passion for wholesome food and building a thriving online community.
- The Chopped Podcast: Adopt a Food Blogger Work Ethic
- Thrive Podcast: How Your Mindset Effects Your Growth
- We Get To Know Podcast: Jessica Hoffman on Plant-based Cooking, Yoga and Travel
- Dishing Podcast: Jess Hoffman of Choosing Chia
- Ambitious Money Podcast: How To Make 6 Figures As Full Time Blogger
- National Post: Blue Spirulina-The Latest Food Trends
- YFS Magaize: Quick Self Care Tips For Entrepreneurs
- Food Bloggers Of Canada: Featured Canadian Foodie
Now what? Start here!
Still here? Let’s connect! Feel free to reach out to me with any questions. You can also find me on Instagram, Facebook and Pinterest!
