How to use Pinterest to skyrocket your blog traffic
Struggling with Pinterest? Learn how to use Pinterest to skyrocket your blog traffic in 5 simple and actionable steps!
Let me just dive right in here and say I’m totally obsessed with Pinterest.
Yes, I like to use to find recipe inspo for dinner and see the latest fashion trends, but I love Pinterest even more for it’s amazing ability to drive more traffic to my blog.
If you’re a blogger (or aspiring blogger-make sure to check out this guide) then know this: Using Pinterest is a MUST in your business! And with the right strategy in place, you can use Pinterest to skyrocket your blog traffic beyond your wildest dreams!
Let’s get into it, shall we?
Pinterest is a search engine, not social media
Ok, just have to put this out there. Contrary to what many people think, Pinterest is not actually considered a social media channel, but rather a search engine.
People are hopping on over to Pinterest to search for queries to fulfill their needs. So unlike Instagram or Facebook, people aren’t going to Pinterest to get a ‘like,’ they’re going to Pinterest to get answers.
Once you start thinking of Pinterest in this way you’ll be able to more clearly think of Pinterest similarly to Google, and optimize your blog posts for Pinterest. This is the first key to using Pinterest to grow your blog!
Build a better profile
It may seem obvious, but it’s SO important to have a well thought-out Pinterest profile to attract the right users. Take a look at your Pinterest profile right now and review the following:
- What does you bio say? Are you using keywords related to your niche?
- What are your boards titled? Are these boards your audience will be looking for?
- What do you board descriptions say? are you using keywords related to the board?
- What image are you using for your bio picture? Is it the same as the “about me” image from your blog?
Start thinking about your Pinterest profile strategically and make sure to be as clear and specific as possible. If you’re a Paleo blogger, make sure people know! Have various boards such as “Paleo desserts” “Paleo main dishes” “Paleo breakfasts”…etc that relate to what your target audience is searching for.
Remember, Pinterest is a SEARCH ENGINE. always create with your user in mind!