Struggling with Pinterest? Learn how to use Pinterest to skyrocket your blog traffic in 5 simple and actionable steps!
Let me just dive right in here and say I’m totally obsessed with Pinterest.
Yes, I like to use to find recipe inspo for dinner and see the latest fashion trends, but I love Pinterest even more for it’s amazing ability to drive more traffic to my blog.
If you’re a blogger (or aspiring blogger-make sure to check out this guide) then know this: Using Pinterest is a MUST in your business! And with the right strategy in place, you can use Pinterest to skyrocket your blog traffic beyond your wildest dreams!
Let’s get into it, shall we?
Pinterest is a search engine, not social media
Ok, just have to put this out there. Contrary to what many people think, Pinterest is not actually considered a social media channel, but rather a search engine.
People are hopping on over to Pinterest to search for queries to fulfill their needs. So unlike Instagram or Facebook, people aren’t going to Pinterest to get a ‘like,’ they’re going to Pinterest to get answers.
Once you start thinking of Pinterest in this way you’ll be able to more clearly think of Pinterest similarly to Google, and optimize your blog posts for Pinterest. This is the first key to using Pinterest to grow your blog!
Build a better profile
It may seem obvious, but it’s SO important to have a well thought-out Pinterest profile to attract the right users. Take a look at your Pinterest profile right now and review the following:
- What does you bio say? Are you using keywords related to your niche?
- What are your boards titled? Are these boards your audience will be looking for?
- What do you board descriptions say? are you using keywords related to the board?
- What image are you using for your bio picture? Is it the same as the “about me” image from your blog?
Start thinking about your Pinterest profile strategically and make sure to be as clear and specific as possible. If you’re a Paleo blogger, make sure people know! Have various boards such as “Paleo desserts” “Paleo main dishes” “Paleo breakfasts”…etc that relate to what your target audience is searching for.
Remember, Pinterest is a SEARCH ENGINE. always create with your user in mind!
Create and join more boards!
Ok, so I’m not saying to go and create 100 different boards, but it is 100% important that you have a nice variety of Pinterest boards relating to your niche. If you’re a food blogger, don’t just have a board called “recipes”. Don’t be afraid to get more specific! You can have boards such as:
- Pancake recipes
- Meals in 30 minutes or less
- Healthy vegan dessert recipes
And so on. Having specific boards will not only attract more people in your niche, but it will also allow you to have MORE places to pin your content. (And the more places you can pin it, the more it can be seen on Pinterest!)
Groups boards are a collaborative board where you can reach other people’s audiences and visa versa. Think of a group board more as a community board where everyone can share their content.
You can either create some group boards and invite others to collaborate, or you can join someone else’s group board. This is a great opportunity to reach even more people!
While Pinterest did come out in 2019 and say that group boards will carry less pull than personal boards, (aka your personal boards will perform better) they still make for a great way to get some more eyes on your content! If you’re interested in how to find and join group boards this is a great resource!
Schedule your posts
If there’s only one thing you take away from this post, LET THIS BE IT.
Scheduling your content on Pinterest is SO important for having a healthy flow of Pinterest traffic to your blog. Pinterest rewards consistency over quantity, so make sure you are pinning several times a day, every day and being consistent with your pinning! (I’d recommend to pin at least 10 times/day)
If you don’t have enough of your own content to share, you can share content from other people. (Yes! share other people’s recipes and blog posts on your Pinterest boards. Pinterest is give and take!)
Now if you’re sitting there thinking ok this is great and all but I can’t possibly spend all day on my computer constantly pinning content, don’t worry! You can use a Pinterest scheduling tool called Tailwind to schedule your Pinterest content days or even weeks in advance!
Tailwind will be your new bestie when it comes to Pinterest and is absolutely essential to building a rockin’ Pinterest strategy.
Look at your analytics
Both Pinterest and Tailwind have analytics on your Pins, boards, and content people are sharing from your website.
Checking your analytics on a regular basis will save you time in the long run. Make a point to check on your Analytics on a regular basis (at least once a month) and see what is performing well, and what isn’t.
Use this to your advantage to see what type of content is resonating with your audience. If people are loving that recipe you did for 15-minute sesame noodles is there any other similar content you can create? (Maybe your audience would love to see more recipes in under 30 minutes, or maybe they’re loving noodle dishes. Use this to your advantage and create more content around these topics.)
Your Pinterest check list
So to wrap it up make sure you’re doing the following:
- Thinking about Pinterest as a search engine
- Building a profile to attract your niche
- Creating and joining boards to pin your content to
- Scheduling your pins using Tailwind
- Reviewing your analytics
Alright friends, go forth and pin with confidence!